Globalization has put India at the world's center stage. But when project teams from Western cultures first come into contact with their Indian counterparts, prejudices against the new and unknown typically amplify. It does not really help that intercultural trainings are rarely conducted in India. In empirical research in India's export-oriented offshore services sourcing industry, Professor Messner found that only 4 percent of employees across the organization had ever attended any form of intercultural sensitization programs. And yet the exactd same people interact on a daily basis with their Western colleagues and customers. And so this country-specific intercultural training on India improves corporate effectiveness by increasing cultural sensitivity, building intercultural intelligence, and acquiring appropriate intercultural collaboration skills. It drastically decreases the risk of project failure. Best taken in the early stages of a project with India, but better late than never!
Professor Messner knows India, her cities and villages, her people and their culture, her economy and industries. Starting with a first business trip to Bangalore back in 1997, he subsequently spent a total of 8 years on the subcontinent as program manager for Deutsche Bank, as offshore delivery director for Capgemini, as professor at MYRA School of Business and the Indian Institutes of Management Bangalore, Indore, and Kozhikode, and as an entrepreneur consulting to a variety of Indian and multinational companies. Professor Messner knows the ground reality of living and working in India.